Federic Holzberger, Aveda tribal elder and founder of Aveda Fredric’s Institutes, was also inducted into the NAHA Hall of Leaders; a recognition of outstanding contribution to the hair and beauty industry.  Fredric is founder, CEO, and president of Aveda Fredric’s Institute and founder of Project Daymaker, a “salon-on-wheels” that travels throughout the Cincinnati area to social service organizations.  Philanthropists at heart, Fredric and his family have established the Holzberger Family Humanitarian Foundation, which grants financial resources to non-profit organizations working to better our world.

Fredric was honored by Aveda at a reception preceding the NAHA Awards Show.  ” Aveda is a special brand built by exceptional people; if Fredric Holzberger were not here, many of us would not be here,” said Antoinette Benders, global creative director for Aveda.  “Fredric embodies the spirit and unity of business, philanthropy and the environment.”

NAHA finalists were also celebrated for their achievement at the Aveda reception.  “Aveda is so proud of all nominees,” stated Beenders.  “Having earned a NAHA nomination is in itself a phenomenal achievement-we admire their devotion to continued learning and artistic evolution.”

Aveda recently spoke with Matter of Trust to learn more about their progress in the gulf.  Matter of Trust is continuing their hair collection and expects to have 25 miles of hair boom assembled by the end of this week and made available for the oil cleanup.  Municipal public works departments, harbors, and emergency management teams in Gulf States such as Florida and Alabama are actively using the hair booms to protect their coastline and beaches.  The natural buoyancy and absorbency of hair make it a viable solution for removing oil from eater.  The oil-soaked hair booms also break down more efficiently with minimal off-gassing since they’re made primarily of natural materials.  See Matter of Trusts video demonstrating the effectiveness of their booms.

There is an ongoing need for hair clippings to support Matter of Trust’s hair boom program.  Hair clippings donated by institutes and salons can contribute to the cleanup in the gulf and also help with the 2,600 other oils spills that happen each year around the world.  Anyone wishing to donate first needs to sign up online through the donor database program at www.excessaccess.org.  You cannot donate hair unless you have registered through this site.  The sign up is free and anyone can do it – schools, salons, groomer, individuals…After signing up, Matter of Trust will end an email with the instructions and mailing address for shipping hair clippings.  Learn more at www.matteroftrust.org/programs/hairmatsinfo2.html.

The Aveda Institute network has responded in a BIG way.  We have joined forces and are collecting all hair clippings for the Hair Mat Oil Spill Program.  These clippings are being sent out to 13 different locations and aid in the Gulf clean up.

Starting World Water Day and ending on Earth Day, April 22, line producer Sarah Olson and director Stephanie Soechtig are driving across the country urging Americans to Get Off The Bottle!  The Tapped Tour Truck, boldly displaying the Aveda logo, is visiting cities across the US.  Is it coming to your town?  See below and visit the truck or screening in your area. http://www.tappedthefilm.com/tapped-travel-map.php

The tour culminates on Earth Day at the Aveda Walk For Water in NYC.  10% of proceeds from the film purchased that  day will go to the NY Earth Month partner, Clean Water Action.

“The most moving thing about this experience was not only touching the hearts of all the people we were able to reach that day, but to see the students and staff truly go above and beyond in order to give back to our society.  It was amazing to see that it wasn’t just about doing hair and make-up that day -it was about one person reaching out to touch another person.  The experience was an incredibly humbling, one which words can not explain.  Many of the participants who came with some skepticism, feeling a bit awkward and insecure, were striking a pose for the cameras by the end of the day.  That is what I remember most.” -Aveda Institute Charlotte

The Aveda Institute Charlotte would like to thank our very own cosmetology student, Ryan Harmening, for asking us to help make these individuals who have suffered many hardships feel like supermodels for a day!