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The Institute of Beauty & Wellness

Real Salon Environment. Real World Skills.

Throughout your training, you’ll have the opportunity to practice your skills on hundreds of diverse clients. No two days will ever be the same with the real-world experiences you’ll have at IBW. We offer a unique learning environment with top products and equipment under the instruction of experienced Aveda educators.

Be a Natural.

At Aveda, we believe that beauty is more than skin deep. Our learning program embodies a balanced view of beauty that encompasses the environment, nutrition, body care, health and wellness.

Join a Community.

As a student at The Institute of Beauty and Wellness, you’ll be part of a close-knit community of men and women with a passion for creativity and an eye for style. At IBW, you’ll master the technical skills necessary to excel while cultivating your own unique talents. You’ll join a global team committed to artistic, business and environmental excellence. And you’ll grow as both a professional and an individual.

Invest in Your Future.

A successful career begins with a solid professional education. At the Institute of Beauty and Wellness, you can afford that quality education. We offer a payment plan for everyone. Our graduates can testify, IBW gives you the complete creative and professional skills you need to establish a promising career. Financial Aid and Scholarships are available.

Come to the Right Place.

The Institute of Beauty and Wellness is located in a beautifully restored landmark in downtown Milwaukee’s Historic Third Ward. The Institute has extensive classroom and clinic areas, and an Aveda Concept Store. This combination creates a dynamic, full-service educational experience.

Exclusively Aveda. Shared Passion.

The Aveda Network is a team comprised of more than 6,500 salons, spas, institutes and stores. Our salon business model is the most successful in the industry. With The Institute of Beauty and Wellness, you'll join this thriving, lasting network of salon and spa professionals. We work to help support your professional and personal development. We strive to give you the skills you need to become an industry leader. And, we understand what drives you, because we share the same passion.

Programs Offered:

  • Cosmetology
  • Esthiology
  • Manicuring
  • Massage Therapy
  • Makeup Artist
  • International Beauty Therapist Certification
  • Masters Program

Cosmetology

Connect with beauty, fashion, wellness and art in our 1,800-hour hands on program. With extensive training in our urban salon setting, you’ll explore the latest styles and techniques in hair cutting, coloring and styling, skin care, nail care and makeup.

Esthiology

In this 600-hour program, you’ll study international trends and specialized techniques to purify, balance and renew the skin, as well as contemporary and classic techniques in makeup applications.

Manicuring

Learn the latest in manicuring, pedicuring, use of equipment, product and plant essentials in our 300-hour program. Learn gels and acrylics, and explore your creativity in temporary nail art. You will study nail structure and anatomy, along with safety studies and gain an understanding of nail disorders and sanitation.

Massage Therapy

Learn how to revitalize and create wellness through the power of touch in our 750-hour program. Through a combination of lecture, demonstrations and practical application, you will practice and perfect the skills of massage therapy, body care and wellness techniques. Using both ancient practices and state-of-the-art technology, learn anatomy, pathology, physiology and kinesiology.

Makeup Artist

Whether you are just starting your career journey, or are a well-established makeup artist ready to further your knowledge, this program is for you. In this two-week long program, study fundamentals of makeup, advanced makeup techniques, bridal application, makeup for editorial and runway, airbrush makeup, hairstyling, theatre makeup and how to work a full day professional photo shoot.

International Beauty Therapist Certification

Receive advanced training and professional licenses in massage, esthetics and manicuring as well as a prestigious International Certification in all of the above. Gain a deep understanding of a whole body approach to wellness in our 1,350-hour program.

Masters Program

Further your education and increase your technical skill with The Masters Program. Provide yourself an edge in a competitive field, making you a sought-after cosmetologist.

Financial Aid

The Institute of Beauty & Wellness offers federal financial aid for those who qualify. In addition, we offer payment plans structured to fit financial needs. Please contact the Admissions department for further information.

Accreditation

The Institute of Beauty and Wellness is accredited by the National Accrediting Commission of Cosmetology Arts and Sciences (NACCAS).